DBC International, the wholesale branch of bed seller Better Bed, is taking a step in China. The company has concluded a cooperation agreement with DeRUCCI, one of the largest Asian retailers.
The two are going to hunt their international sales, that’s the point of agreement. The collaboration begins with the launch of the premium-mark M line in China. That collection includes mattresses, pillows and springboxex.
DeRUCCI has over 3,600 showrooms in the United States, Germany, Italy, Australia, Japan, Hong Kong, India, Singapore and China. Cooperation will start in stages from the first quarter of next year.
“Enlargement in Asia is an incredibly exciting step for us,” said executive director Pieter-Bas Stehmann of DBC.