Elon Musk, CEO of electric car maker Tesla, is calling on his employees to work harder in the coming weeks. Before the end of September, when the quarter ends, as many cars as possible should roll off the production line. A record quarter may then be put on the books, Musk said in an email to his staff.
“But we will have a hard time reaching that record,” he said. “The delivery of vehicles is an absolute top priority,” Musk emphasizes in his email entitled “All hands on deck”. The company hopes to deliver half a million vehicles this year, with approximately 179,000 of them rolling off the production line in the first six months.
Musk, 49, is making a habit of sending emails to his staff at the end of the quarter to boost productivity. He may also use it as a signal to shareholders. Tesla makes the Model S, X, 3 and Y at its car factory in Fremont, California, and the Model 3 at its gigafactory in Shanghai.