Heineken becomes distributor of Stella Artois in Australia

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Heineken buys some of the Australian activities of his Japanese branch Regent Asahi. The Dutch brewery thus acquired the distribution rights for brands such as Stella Artois, Strongbow and Beck’s in Australia.

Asahi was forced to sell because of its own takeover of Carlton and United Breweries, which was sold by AB Inbev. The Australian Competition Authority made the transaction conditional on Asahi selling certain brands and activities. Financial details have not been published.

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Maurice Eisma

Maurice Esma, a co-founder of EconomicInform is a freelance journalist with the expertise in international finance and corporate rights. The author can be reached by email [email protected]

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