Mere chain begins the British expansion

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‘Russian Lidl supermarket chain’ opens its doors in the UK and claims to be the cheapest
A supermarket chain nicknamed “Russian Lidl” is opening its first stores in the UK this summer and claims to be cheaper than all other stores. Svetofor, which was founded in Siberia in 2009 but is on the market in Europe under the name Mere, says it is up to 30% cheaper than other budget stores such as Aldi.

The Russian chain has 3,200 stores internationally and opened its first European Mere store in 2018. It now has shops in Germany, where rival Aldi started, and Poland, Romania, Lithuania, Latvia and Ukraine. Now it has been announced that the first UK Mere store will open next month in Preston,in a former Nisa branch.

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Nicholas de Kramer

Nicholas de Krammer, а self-taught economic analytic with heave mathematical background. Math behind the economics (and economics behind math) is the strong side of the author. Contact him at [email protected]

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