Black Friday will be a test for e-commerce in Europe

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For well-known reasons, this year Black Friday will be an online shopping festival, even if you are looking for a PlayStation 5 at e-commerce companies. The action day-in 2020 on Friday 27 November at retailers in the run-up to the holidays has quickly become a phenomenon in Europe. In many cases, it is not limited to a single day. In a company such as bol.com the flow of offers goes on for a week. According to executive officer at that e–commerce platform-this is mainly to encourage consumers to place their orders in good time, in order to avoid disappointments.

What was a typical American phenomenon for many people a few years ago is the time for more and more Dutch people to score a nice deal: Black Friday, the day many shops give big discounts. A study by Klarna among 1,000 Dutch people shows that many online Hoppers now see the day as the best time to strike. Large purchases are even postponed until the buying Day, which has been growing in popularity for years. The impact of COVID-19 has also led to a new target group. The payment provider expects on the basis of its own data and the research that the action day at the end of November will break all records in sales online.
Popularity Black Friday and Cyber Monday

Black Friday – the day after Thanksgiving Day – is traditionally seen in the United States of America as the start of the season for shopping for the holidays. The phenomenon is now well known among online hoppers in the Netherlands, because 95% of Dutch people know the day of name and 79% know what it means. Cyber Monday – the first Monday after Thanksgiving Day, is a little less well-known. 73 per cent know that day of name, but only half (48 per cent) know what the day is. Black Friday will take place this year on November 27th. This will give consumers not only the chance to save for Christmas, but also for Saint Nicholas. Therefore, almost three out of ten online Hoppers indicate that they are making part of their package night purchases based on a deal on these action days.

Where Amazon opened the Dutch web shop without any bombing earlier this year, a campaign for Black Friday – which lasts until 30 November at the company – has even been hired by actor Michiel Romeyn. The platform likes to use well-known Dutch in any case. At the press presentations, plays ex-skater Mark Tuitert have an important role in the claims at the end of the year. They share their favorite Santa Claus gifts with the Netherlands through the e-commerce company.

About the author

Nicholas de Kramer

Nicholas de Krammer, а self-taught economic analytic with heave mathematical background. Math behind the economics (and economics behind math) is the strong side of the author. Contact him at [email protected]

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