Cosmetics, clothing and household appliances that are offered on the internet as ‘green’ products are that in many cases not or the claim cannot be sufficiently proven. When reviewing 344 ‘Green claims’ by the European Commission and national authorities in the EU, the green claim for 145 products (42%) was false or misleading, says EU day-to-day administration.
EU Commissioner Didier Reynders said: ‘more and more people want to live a green life, and I welcome companies that are committed to environmentally friendly products or services. But there are unscrupulous traders who fool consumers with vague, false or exaggerated claims.” It’s called Green Greens.
According to the commission, many ‘green’ products are advertised under generic terms such as eco-friendly, environmentally conscious or sustainable. In more than half of the cases investigated, the suppliers did not provide sufficient information or evidence to enable the consumer to verify the claim. It was the first time that so-called green-washing has been examined by online companies and action is being taken against it.