Toyota has donated a brand new Tundra to nurse Allyn Pierce, who took the headlines after having twice defied the deadly forest fires in California to evacuate a hospital. It is a rather rare occasion of PR and charity are organically combined.
The Tundra looked after the rides through the inferno like a marshmallow, as Pierce writes on Instagram, but prevented the passengers and driver from being roasted. At one point, Pierce was stranded with his car and feared he would die. But suddenly a shovel popped up out of nowhere that created an escape route.
Like many inhabitants of the village of Paradise, not only his car, but also his house was consumed by the flames. Pierce is still homeless, but he has a new car, because less than a week after his heroic deed, the Japanese manufacturer kept his word and handed Pierce the keys to his new Tundra. The burned Tundra probably comes in the Toyota museum. After all it is not completely burnt and is even able to drive.
Leah Kunze just graduated MBA and is proud of it. She is interested in automotive industry and innovations. She well be glad to receive a mail to leah.kunze@economicinform.com
