Apple expects a considerably higher demand for its latest iPhones. The American technology giant has therefore boosted its production and asked its suppliers to do the same, reports the Japanese business newspaper Nikkei Asian Review.
Earlier this month, Apple unveiled several models of the iPhone 11. In addition, the iPhones for the first time not more expensive than the year before, but just a little cheaper. The cheapest model was also presented as the most important model. In other years, the most expensive model was the so-called flagship, but cheaper models sold better.
Apple now seems to be benefiting from adjusted pricing and is anticipating up to 10 percent more demand. The expectation is that up to 8 million more iPhones will be sold than expected.
New growth cycle
Last year Apple was struggling with disappointing sales of its iPhones. According to market experts, this was partly due to the high prices, but also due to stagnation in the market. People were less likely to replace their current smartphone. In an interview with the French newspaper Les Echos, Apple CEO Tim Cook said on Friday that he expects a new growth cycle for the smartphone market.
Cook went on to discuss other topics. For example, he said that unlike Facebook, Apple now has no plans for its own crypto currency. He also said, among other things, to expect Apple to score with its video streaming services.
Maurice Esma, a co-founder of EconomicInform is a freelance journalist with the expertise in international finance and corporate rights. The author can be reached by email maurice.eisma@economicinform.com
