Elsevier Weekblad will be called EW as of December 1, 2020. The name change is necessary because information provider RELX, the owner of the brand name “Elsevier”, wants to use the name exclusively for its internationally operating scientific publisher Elsevier.
In anticipation of the name change, a new logo will be introduced starting next month. “The journalistic course of the magazine remains unchanged,” says editor-in-chief Arendo Joustra. The weekly newspaper could have retained its name until December 1, 2024, but would have had to pay 1 million euros a year for it.
RELX is still a third owner of the weekly, the other shares since December 2016 in the hands of two investors, who also own New Skool Media, the second largest magazine publisher in the Netherlands. The intention is that after the name change at the end of 2020, RELX will sell its shares to New Skool Media within a year.
Elsevier was founded in 1880 as a publisher of popular science books and the Winkler Prince Encyclopedia. The Elsevier magazine was founded more than ten years later, in 1891.
Maurice Esma, a co-founder of EconomicInform is a freelance journalist with the expertise in international finance and corporate rights. The author can be reached by email maurice.eisma@economicinform.com
