Heineken has invested millions in its Brazilian beer factory. The brewer puts out 865 million real, equivalent to 161 million euros, in the course of this and the coming year. The factory named Ponta Grossa is the third largest factory in Parana. According to experts, Brazil is an even more important market for Heineken’s turnover than Europe or the United States.
The investment of Heineken is to increase the production of beer brands Heineken and Amstel by 75 percent. “In short, we are building a new brewery,” said Mauricio Giamellaro, head of Brazil at Heineken.
Heineken currently holds more than a fifth of the Brazilian beer market. Market share has grown in recent years, reducing the lead of market leader Anheuser-Busch InBev.
Anheuser-Busch Inbev announced a few days ago an investment of around 372 million euros in a new beer factory in northern Brazil.
Maurice Esma, a co-founder of EconomicInform is a freelance journalist with the expertise in international finance and corporate rights. The author can be reached by email maurice.eisma@economicinform.com
