Nike steals tennis star Osaka from Adidas


Japanese tennis star Naomi Osaka exchanges sponsor Adidas for Nike. The current number 1 in the world, also the first Japanese to hold the highest position, will officially wrap itself up in a Nike outfit later this month during the WTA tournament in Stuttgart. Parties involved did not disclose financial details.

For many followers of tennis, the switch comes as a surprise. Adidas was allegedly negotiating with Osaka about an extension of the sponsorship contract. The Germans were apparently unwilling to invest a record amount in the Japanese with a Haitian-American father.

Partly due to her earlier victory in the US Open, potential sponsors knew they had to go deep in the pouch for a sponsoring contract. The Times of London previously calculated that a future Osaka clothing deal would yield a sloppy $ 8.5 million. Osaka also has agreements with Nissan and Shiseido, among others.

By: Lesley Woutersen

Lesley Woutersen, one of the co-founders of the EconomicInform gives away all of his free time to the project. He is interested in stock exchange and digital assets. Lesley can be reached by

Add comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By Leah Kunze

Recent Posts


About us

EconomicInform, is a product of EconomicInform LLC. We sincerely believe that economics is one of the most interesting and most underappreciated – in terms of getting some enjoyment out of reading the subject articles – sciences. More on that - at the link. Feel free to drop us a line.