VEON remains active in Russia, the largest market for the company. That said top lady Ursula Burns of the telecom concern listed in Amsterdam. According to her, there is “untapped potential” in Russia, but it is important to invest in technology. According to Burns, a catch-up must be made in that area.
Last year, VEON was considering divesting the wireless activities in Russia. With that VEON would have given up its actual basis, from which the company expanded in various emerging markets.
According to Burns, improving activities in Russia is crucial for VEON’s strategy. In addition, VEON wants to offer both telecom and digital services. VEON achieves around half of its sales from Russia. The company is also active in countries such as Pakistan, Algeria and Bangladesh.
Abaigael Schlomski is an accomplished economist and financial journalist with over a decade of experience in the industry. He is a regular contributor to EconomicInform, where he provides in-depth analysis and expert commentary on the latest economic trends and events. With a keen understanding of the financial markets and a talent for breaking down complex economic concepts for a general audience, Maurice is a trusted and respected voice in the field.
