Volkswagen buys new agency for the digital transformation


Volkswagen has taken a 49 percent stake in Diconium, a large Stuttgart firm specializing in the management of digital transformation processes.

With the investment, whose financial value is not known, VW gives the signal that the digital channel must become a fundamental part of its mobility products. A second signal is that the car manufacturer can not do that himself or can not do it with the project-based hiring of help. The investment ensures permanent assistance.

The companies now speak publicly about the rigging of the ‘Volkswagen Automotive Cloud’. That can actually mean anything. The explanation sounds: the cloud becomes the central place for digital added value. Low-hanging fruit: av-streaming, automatic payment when refueling and over-the-air software updates.

Diconium is 23 years old and employs around 800 people, spread over Germany, Portugal, the USA and India. The core areas where they operate: CX design, marketing, e-commerce and innovation & strategy.

By: Leah Kunze

Leah Kunze just graduated MBA and is proud of it. She is interested in automotive industry and innovations. She well be glad to receive a mail to

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