WhatsApp CEO confirms coming ads in Status function

In Corporate
November 1, 2018
W

WhatsApp definitively poised to get advertising in Status, the story function that looks like Stories from Instagram.

The ads in Status will be the “primary business model” of WhatsApp, says CEO Chris Daniels.

“It is a chance for companies to reach people via WhatsApp.”

It is not known when the advertisement is added to the Status function for the first time. It is also unclear whether the ads will come anywhere else in the app.

WhatsApp parent company Facebook wants to start earning money from the chat app. The founders of WhatsApp, Jan Koum and Brian Acton, have left Facebook. Van Acton is aware that he could not find himself in Facebook’s policy to start earning targeted advertisements.

In 2014 WhatsApp was acquired by Facebook for 19 billion dollars. At the time Koum promised that nothing would change for users and that there would be no advertising in the app.

In the early days of WhatsApp, the service asked users to pay a dolla per year for the app. Later the app became completely free for everyone. WhatsApp now counts 1.5 billion users worldwide.

By: Nicholas de Kramer

Nicholas de Krammer, а self-taught economic analytic with heave mathematical background. Math behind the economics (and economics behind math) is the strong side of the author. Contact him at nicholas.dekramer@economicinform.com

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