Popular brands are increasing the prices


Manufacturers of cola, KitKat and Calvé peanut butter, among others, have recently increased their prices or will do so in the coming months. McDonald’s also announced an increase in the UK. The reason for this is the ever-increasing costs, such as those for energy and raw materials.

For example, Nestlé announced on Thursday that it increased its prices by an average of 6.5 percent in the first half of this year. Those price changes came on top of increases already announced in the fall of 2021.

Coca-Cola said earlier this week that it had increased its prices by 12 percent in recent months. And prices continue to rise as procurement costs rise, the company emphasized. Similar sounds can be heard at competitor Pepsi.

Prices in the supermarket have been rising since last year, also in the Netherlands. For example, figures from statistics agency CBS showed that food was on average 11.2 percent more expensive in June than a year earlier.

One of the largest suppliers of food in the Netherlands is Unilever. The concern, which has recently become fully British, said earlier this week that it has increased its prices and was therefore able to maintain its profits.

By the way, raising it does not always go without a fight. The manufacturers quite often encounter resistance from supermarkets. For example, Albert Heijn and Nestlé got into a fight over a price increase proposed by the Swiss concern. And Jumbo was at odds with Kellogg’s, which, among other things, markets Pringles chips.

In addition to the food manufacturers, McDonald’s is also planning to increase its prices. For now, it is only known that prices are going up in the United Kingdom, where the Big Mac will be 0.20 pounds (0.24 euros) more expensive. Nothing is known about a possible increase in the Netherlands.

By: Oliver I. Kjeldsen

Oliver I. Kjeldsen has a corporate finance and extensive expertise in company audit. He grants us amazing insights on taxation, international affairs and friendly advice on nearly any topic of interest. His email is [email protected]

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